Efficient Lighting Forum 2018 - Jorge Jusdado, Philips Lighting, Lighting as an IoT engine in Smart Cities and Smart Buildings


Throughout its history, Philips Lighting has always been at the forefront in the introduction of major advances in the lighting industry. Today, they lead the worldwide industry of the conventional market, LED and connected lighting, with the most extensive network of connected lights. This year, the Commercial Director of Philips Lighting for the North LatAm region: Jorge Jusdado, will give a conference at the Efficient Lighting Forum - Central America 2018.



Jorge Jusdado

Commercial Director

Philips Lighting



Lighting as an IoT engine in Smart Cities and Smart Buildings

· How light can generate more tourism, using the example of the Barcelona Ports.

· How light can create more income for football clubs and encourage people to arrive to the stadium before the matches, using the example of The Wanda Metropolitan Stadium.

· How light can improve data coverage in cities by applying Smartpoles.

· The new lighting is integrated into the IT rack and personalizes office spaces.

· New trends in IoT applied to lighting: Lifi and indoor positioning.




Professional Profile

Jorge Jusdado is Commercial Director at Philips Lighting for the North of Latin America.

He accumulates more than ten years of experience in Marketing and Sales positions, being a member of the Management Committee of Philips Lighting. He’s an enterprising, creative person, passionate about lighting, of how it can improve people's lives and improve the pride of belonging to cities or companies.

Experienced in lighting for B2B and B2C businesses. He has been involved in major lighting projects such as the ESCO in Madrid, the Wanda Metropolitan Stadium, CEPSA Tower by Norman Foster or the Ríos de Luz route in Valladolid (City People Light Award 2011).

Project Manager (PMP) and Certified Energy Manager (CEM). It has a PDD (Executive Development Program) of IESE, an executive program in the EOI on Energy Services Companies and another executive program in Deusto on Information Technologies. He is also a Telecommunications Engineer from the Polytechnic University of Madrid.